Press release, Helsinki, 11 November 2026
Finnish brand SEES is renewing its entire look and product range today. Products known from Finnair Business Class and more than a hundred hotels are now coming to consumers in four new series that bring together Finnish nature, science and art. A new online store opens today at sees.fi.
SEES is a Helsinki-based brand of cosmetics and scent products for body and home. Its products have appeared, among other places, in the main characters' bathrooms in HBO's And Just Like That. In recent years, SEES has focused on the needs of hotels. Now the company is turning to consumers, and the new products have been designed for the home, right down to an illustrated bottle you will happily leave out by the sink.
The renewal began with a question from founder and CEO Elisa Koivumaa: could Finnish nature, art and science be brought together in one bottle? In Koivumaa's view, Finnish happiness is made of small moments, such as washing your hands or pulling clean laundry out of the washing machine. “Hands, dishes and laundry get washed anyway. When the scent comes from essential oils, every chore brings a small aromatherapeutic moment. Micro-moments like these can make a huge difference to our happiness,” Koivumaa says.
Nature, science and art
SEES scents are blends of natural essential oils, and each one starts from a Finnish moment. The kaste scent was inspired by saunas in the Finnish Lakeland, birch whisks and midsummer birches.
The Microbiome Body Care products contain Re-Connecting Nature™, an extract born from research at the University of Helsinki, whose diverse Finnish forest microbes help strengthen the skin's protective barrier. The cosmetic ingredient was developed by the Finnish company Uute Scientific Oy.
The new SEES visual identity draws on the Golden Age of Finnish art, the colour palettes of Albert Edelfelt and the mysticism of Akseli Gallen-Kallela. Each series has its own illustrated label. “Not generic Nordic, but deeply Finnish,” Koivumaa says.
Four series
The series names utua, kaste, häive and pinta are Finnish words for light, water, scent and air.
- Utua, Aromatherapy Body Care. Cedar and orange. The best-loved SEES scent, same recipe, new bottle. Hand & Body Wash and Shampoo.
- Häive, Microbiome Body Care. Pine and moss. Hand & Body Wash.
- Kaste, Microbiome Body & Hair Care. Birch and neroli. Hand & Body Wash and Shampoo.
- Pinta, Natural Home Care. Bergamot and lemon, blood orange, and lavender and peppermint. Laundry, dishwashing and cleaning products.
Made in Finland
The renewed products are made in Finland, and so was everything around them: the packaging design, the printing of labels, posters and postcards, the website and the photography. The visual identity and packaging were designed by graphic designers Päivi Helander and Pauliina Nykänen, and Nykänen illustrated the labels and gift boxes for each series. The photographs were taken by creative agency Puttonen Ruska, Christian Jakowleff and Sanna Lehto, with styling by interior stylist Susanna Vento and Päivi Helander.
“I wanted Finland's most skilled makers for this renewal. Every product carries the handprint of many Finnish makers,” Koivumaa says.
The renewed range is available from 11 November 2026 at sees.fi.
Profitable growth as a family company
Revenue at Ebisu Oy, the company behind the SEES brand, grew from EUR 101,000 to EUR 588,000 between 2021 and 2025. The company has made an operating profit every year, and in 2025 its operating profit was EUR 86,000. This year, revenue has already passed EUR 700,000. SEES is a family company with no outside investors, and its goal is to make Finnish wellbeing an export product.
First hotel in Japan
In the same week that the new consumer products go on sale in Finland, SEES has gained its first hotel customer in Japan. Kanshukuen ESHIKOTO is a luxury hotel and spa in Fukui Prefecture, part of the ESHIKOTO destination developed by the group behind Kokuryu Sake Brewery, which dates back to 1804. Looking for a premium cosmetics range for its bathrooms, the hotel chose SEES.
The partnership has special personal significance for founder Elisa Koivumaa, who lived in Tokyo's Ebisu district for five years before founding SEES. The district later gave her company, Ebisu Oy, its name.
Further information and interview requests: Elisa Koivumaa, Founder and CEO, SEES, elisa@sees.fi, +358 40 575 5550. Koivumaa is available for interviews in Helsinki on 14–20 November and otherwise by arrangement.
Press images: on request.
About SEES. The Finnish brand SEES brings together nature, science and art in cosmetics and scent products for body and home. Its scents are built on blends of essential oils, and its care products are made in Finland. SEES was founded in 2019 by Elisa Koivumaa and is run by the Helsinki-based company Ebisu Oy.