SEES has been renewed: a new look, new packaging and a new online store. The roots stay where they have always been, in Finnish nature.
SEES
Sees is a Finnish word describing a state of clarity and serenity, like the sky after rain or a lake whose surface has fallen still. In a moment like that, the mind grows quiet too.
That stillness is where the new SEES begins. The renewal is not about adding more, but about seeing more clearly what SEES has always been.
From Tokyo back to Finland
SEES was founded in 2019 by Elisa Koivumaa, whose years in Tokyo taught her to see her native Finland as if for the first time. In Japan, she was inspired by the way a scent can mark a moment and linger in memory.
She set out to create a product family that unites natural scents, science and art, made in Finland. That idea carries through everything that is new.
Light, water, scent and air
The four series are named after Finnish words for light, water, scent and air: utua, kaste, häive and pinta. In Finland, these elements are close at hand. The forest begins at the front door. From the sauna you slip into the lake, and in the cold water your thoughts turn clear. Laundry dried in the wind brings fresh air indoors.
- Utua, light: cedar and orange.
- Kaste, water: birch and neroli.
- Häive, scent: pine and moss.
- Pinta, air: care for the home and its textiles.
A new look
The visual identity draws its inspiration from the Golden Age of Finnish art, from the colour palettes and mysticism of its painters: the light of Albert Edelfelt's summer shores and the winter snow of Akseli Gallen-Kallela. Each series now has its own colour and its own illustrated emblem.
The new packaging follows the same thinking. Hand washes, body washes and shampoos come in 350 ml bottles in a shade tinted just for SEES, with illustrated labels. Refill pouches make it easy to fill the bottle again, and 75 ml sizes travel well.
Nature and science
In the ingredients, nature and science meet. The scents are built on blends of essential oils, and the Microbiome Body Care products contain Re-Connecting Nature™, an extract born from research at the University of Helsinki that brings the microbial diversity of the Finnish forest to the skin.
From hotels to homes
Many know SEES from hotels, spas and offices, and from Finnair's Business Class. For hotels we make large refill canisters and labels that stand up to daily use. At home, people wish for other scents and smaller sizes, and so the new consumer collection was created. The scents you know us from stay with us.
Photographed at Hvitträsk
Hvitträsk is the studio home built by Herman Gesellius, Armas Lindgren and Eliel Saarinen in the early 1900s, and one of the best-known buildings of Finnish National Romanticism. The new look of SEES draws on the same era, so the products were photographed in a place where their inspiration comes from. The colours and patinated surfaces of the house made it a natural setting for the renewed products.
The new visual identity and packaging design of SEES are by graphic designers Päivi Helander and Pauliina Nykänen, and the label illustrations are by Pauliina Nykänen. The renewed products were photographed by Puttonen Ruska, a studio working in London and Helsinki, who were also responsible for the art direction. The shoots were styled by interior stylist Susanna Vento.
A new online store
In the new store, the four series can be seen at a glance, together with what is new. Hotels and businesses will have a store of their own. The new collection can also be ordered for guest rooms and for sale at reception, so a guest can take home what they have already come to know.
Nature close, beauty everywhere
That inspiration travels with every product: a scent turns a moment into a breathing space. Washing your hands, the sauna, clean sheets, a home that smells good: these are moments when the mind can become as still as a lake.
SEES brings nature close, and beauty everywhere.